Senior Creative Operations & Program Management Leader
I build the operating systems behind global creative organizations. Over the past 15 years I've led cross-functional programs across North America and LATAM, delivering work recognized with 32 Cannes Lions for brands like Amazon, Nike, Coca-Cola, LEGO, and YouTube.
Cannes LionsBrands
About
I build the operating systems behind great creative work. Fifteen years, two continents, $30M+ in portfolios, 32 Cannes Lions, and a deep belief that operational excellence is itself a creative act.
I don't just manage programs. I build the operating infrastructure that lets creative organizations move faster, think bigger, and deliver without burning out. That's what I bring to every room I'm in.
Selected Work
Coca-Cola
Program Lead · AKQA North America
Challenge
Global integrated campaign across five regions requiring centralized governance and localization at scale.
My Role
Program Lead overseeing planning, staffing, budget, governance, and cross-functional execution.
Impact
A 12+ month global integrated campaign for Coca-Cola Zero Sugar spanning OLVs, OOH, AR interactive experiences, digital, social, and influencer content. I led end-to-end program management across a large cross-functional team, building the operational infrastructure that allowed a complex, multi-channel creative program to scale globally without losing quality or coherence.
View campaign →YouTube TV
Operations Director & Executive Producer · Grey West, Los Angeles
Challenge
YouTube TV needed to launch a national broadcast campaign around MLB Opening Day with an immovable deadline and high executive visibility. The production featured high-profile talent and required coordination across creative, production, client stakeholders, media, and post with zero flexibility on delivery.
My Role
Operations Director and Executive Producer, leading program operations from planning through delivery. I aligned cross-functional teams, managed timelines, coordinated approvals, mitigated delivery risks, and ensured every production workstream remained synchronized against a fixed broadcast deadline.
Impact
A lean team, a fixed air date, and one of baseball's most iconic cultural moments. I owned end-to-end program operations and production, keeping every discipline aligned and every workstream on track. The campaign launched on schedule, exactly as planned.
View campaign →Nike × LEGO
Program Lead · AKQA North America
Challenge
Scale an experiential retail activation across 15 locations while coordinating multiple brands, agency teams, retail partners, and production vendors under a four-month timeline.
My Role
Led program strategy, operational planning, budgeting, resource alignment, stakeholder management, and execution governance from concept through national rollout.
Impact
Nike and LEGO partnered with AKQA to transform Kids Foot Locker retail locations into interactive creative playgrounds, reimagining the basketball hoop through the lens of a child's imagination. I led program strategy and execution governance from concept through national rollout, coordinating Nike, LEGO, Kids Foot Locker, and multiple agency and production partners across a phased deployment under significant logistical complexity.
View campaign →Honey Pot
Program Lead · AKQA North America
Challenge
Launch an integrated campaign for a new client while balancing ambitious creative expectations against a constrained production budget and timeline.
My Role
Designed the production plan, prioritized deliverables, aligned creative ambition with operational realities, and coordinated internal teams and external partners through execution.
Impact
An honest, empathy-driven campaign spanning online video, digital OOH, social, and radio for a first-time client. Creative ambition far outpaced the resources available. By designing a tight production plan and keeping the team focused on what mattered, we delivered a campaign that exceeded what the budget would suggest was possible.
View campaign →Expertise
Creative Operations & Program Management
End-to-end program management · Creative workflow design · Intake & prioritization systems · Resource & capacity planning · Budget ownership ($30M+) · Risk & dependency management
Tools & Platforms
AI Workflow Design · OpenAI · AI-assisted Operations · Airtable · Monday.com · Smartsheet · Workfront · Jira · Google Suite · Slack
Team & Stakeholder Leadership
Cross-functional team leadership · Executive communication · Client & agency relationship management · Global campaign execution
Production
Integrated production (digital, OOH, social, experiential, retail) · Vendor management & negotiations · Multi-market delivery · 100+ deliverable programs
Contact
